J
T
RETAIL
DESIGN
Have been active in the field of retail design, brand strategy and fixture design since 2011. Have worked with some big brands either as part of a design studio or as an independent designer. Here are some of the major brands that I have worked with, to create unique shopping experiences and spaces.
Below are a couple of executed designs and spaces that I had worked on with Shark Design Studio, Delhi.
ADIDAS
ORIGINALS
Hauz Khas Village had been identified as the location for the Adidas Originals' flagship store in New Delhi. The area has a historical, architectural and archaeological significance. The village has over the years, also emerged as the new art district and urban street in the city.
Its famous for designer boutiques, urban and street art, couture and gourmet restaurants, has become a very popular hang out for the city’s youth as well as the educated elite.
As an independent design consultant for Shark Design Studio, I undertook the concept design, detail designing and prototyping supervision for the project.
The concept and approach chosen were to use subtle and raw finishes with a minimal design which depict the Originals urban theme, this was used in combination with abstract lines and the New Delhi city map interspersed with the Originals logo.
The abstract lines used in both the lighting scheme and the fixture design represent the layered history and the urban fabric of the Hauz Khas Village.
This was complimented with the use of digital graffiti by various street artists, projected on the wall. The colorful products lend the cultural flavor to the store.
VMRD 2016 Retail Design awards for the best store and lighting design.
TRIUMPH
MOTORS
Triumph Motors is an iconic and historic motorcycle with origins dating back to 1902.
I was a lucky bike enthusiast who got to work with this iconic brand when they decided to enter the Indian market. I Designed, six flagship retail stores for Triumph Motors in India as a Sr. Designer at Shark Design Studio, New Delhi. The Chandigarh and New Delhi stores, in particular, have been very well received and critically acclaimed.
The design reflects the brand identity and compliments the rugged and detailed product range offered from Triumph which include motorcycles, accessories and apparel.
The graphics and aesthetics accentuate the spatial design while creating a unique customer experience, the fixture design and detailing further elaborates the products' material palette.
The neutral overtones with monochromatic graphics, decal text in combination with black metal and natural oak finishes lend a sophisticated yet rugged feel to the space.
Browse Other Projects
SOCIAL GAMEPLAY - DREAM11
Strategy and product design of a Social Gameplay ecosystem on Dream11, a fantasy sports platform.
SIX NOTES FOR SMART CITY FUTURES
To draw out the contours of what the "smart city" is and could become, we offer six core notes by which the “expressive, cognitive, and imaginative possibilities” of the city in the age of data may be realized.
EVOMO RESEARCH & ADVANCEMENTS PVT. LTD.
A tech. startup aimed at developing a disruptive, affordable and safe transportation for rural areas.
GREENING BURJ KHALIFA
Conceptual design on how to turn skyscrapers into sustainable and zero waste buildings using natural systems.
TSYS - PRIME
Redesign of a customer services application used my major banks and credit card companies across the world.
BUDDHA SMRITI PARK MUSEUM
A museum dedicated to Lord Buddha, his life, teachings & Buddhism itself.
RETAIL & FIXTURE DESIGN
Layout, fixture design and production supervision of retail and flagship stores for different brands.
CUBEY
“CubeY” is an innovative furniture system, deriving its name from its unique joinery.
PRE-MATCH LIVE ACTIVITY (iOS)
POC and Phase 1 of on Dream11 during IPL and T20 World Cup 2024, focusing on user engagement before the start of the match
PALAVA EXPERIENCE CENTER
A directed and linear visitor experience designed to educate visitors about evolution of urban settlements and livability factors.
ARCHITECTURAL PERCEPTION AND MOBILITY
An attempt at understanding our urban and built fabric; its beauty through the eye of a visitor or an inhabitant in transit.
BOOKWALK
A bookshelf inspired from a human form in motion.
